Six ways to put àvendre.com and àlouer.com to work.

A national portal whose name describes exactly what it does. Sales listings live on àvendre.com, rentals on àlouer.com, under one brand.

• Instant recall
• Two verticals, one brand
• Less reliance on search engines

A network can turn its yard signs into a permanent campaign: the words in front of every property point straight to the network’s site.

• One storefront for every office
• Signs and website perfectly aligned
• Easier broker recruitment

àvendre.com showcases pre-sale projects and available units. àlouer.com serves the rental portfolio, from search to application.

• Marketing for new developments
• Ongoing leasing
• A consumer brand for the group

A newspaper or broadcast group can gather its real estate content and classifieds under a name that reads well, prints well and sounds right on air.

• Web, print, radio and TV
• Classifieds revenue
• A qualified audience for advertisers

A young real estate company starts with a name the public understands at once, which cuts the time and budget needed to become known.

• Immediate credibility with customers
• Lower customer acquisition cost
• A strong argument for investors

For a real estate group or institutional investor, the pair is a durable asset, to run through a subsidiary or to keep out of competitors’ reach.

• Long-term intangible asset
• Protects position in French-speaking markets
• Adds portfolio value